How You Can Profit From “Bid Gaps”While creating “Bid Gaps” for your own keywords can be a costly mistake, you can often improve the metrics of your Pay Per Click Advertising program by taking advantage of gaps that appear in [...] Effective Keyword Bidding Strategies Google’s system involves some trust on the part of the advertiser, since it’s impossible to tell what you’re competitors are bidding. Google claims this allows them to offer advertisers the best ranking on the page at the lowest cost, while guaranteeing the ads they display are relevant to the keywords users are searching on.
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