Google’s system involves some trust on the part of the advertiser, since it’s impossible to tell what you’re competitors are bidding. How You Can Profit From “Bid Gaps”While creating “Bid Gaps” for your own keywords can be a costly mistake, you can [...] These tools allow you to maintain premium positioning for your ads at the lowest possible costs while saving you time from having to check where your ad is ranked every day, and manually adjusting your bids. Effective Keyword Bidding Strategies 78 A “Bid Gap” has appeared between the #1 and the # 2 positions.
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