Google claims this allows them to offer advertisers the best ranking on the page at the lowest cost, while guaranteeing the ads they display are relevant to the keywords users are searching on. Atlas [...] Example Current bid for the #1 position: $.50 Maximum bid that you specify using “AutoBid” $1.00 The amount the system will set your bid: $.51 It’s important to note that the cost per click may never reach your maximum bid. Effective Keyword Bidding Strategies Given these alternatives it may make more sense to opt for the # 2 position.
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