Effective Keyword Bidding Strategies We don’t necessarily endorse this approach, but the Pay Per Click Advertising game isn’t for the faint of heart. 79 Position # 3 $. For example, the top three positions for the keyword “Mortgage” may be listed as: Position # 1 $1.00 Position # 2 $.79 Position # 3 $.78 In this example the advertiser in the #1 position is overpaying for their traffic. If your competitor has done a good job optimizing their ad copy to achieve a high click through rate, their ad could appear [...]
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